Football Australia adds BEDGEAR and renews M.J. Bale deal

Football Australia has expanded its partner roster with BEDGEAR as Official Sleep Supplier to the CommBank Socceroos and CommBank Matildas, while extending M.J. Bale as Official Tailor of the CommBank Socceroos.The moves underline a preparation-led commercial approach ahead of the teams’ next major international windows, with sponsorships tied to high-performance support and national team identity.Football Australia said the BEDGEAR partnership is built around athlete recovery and readiness, positioning sleep as a controllable performance variable alongside nutrition, training load and sports science.BEDGEAR’s sleep coaches have already completed personalised pillow fittings for both senior squads and staff, matching athletes to pillows based on body type, sleep position and temperature preference.Aimee Griffiths, vice-president APAC at BEDGEAR, said: “Sleep is one of the most powerful tools in an athlete’s performance toolkit. We’re proud to support both the CommBank Matildas and Socceroos with personalised sleep solutions that help them recover faster, play stronger, and compete at their highest level.”Andrew McKenzie, Football Australia’s general manager of high performance, said: “With constant travel and changing hotel environments, sleep can be one of our biggest challenges. "Partnering with BEDGEAR allows us to take a trusted sleep solution with us, ensuring our players maximise their recovery and are ready to perform when it matters most.”In parallel, Football Australia said M.J. Bale will continue to provide tailored formalwear for the Socceroos playing squad, coaching staff and support team across travel, matchdays and official appearances.Martin Kugeler, Football Australia chief executive, said: “M.J. Bale has been part of the CommBank Socceroos’ journey for many years and understands the importance of how our national team presents itself to the world.“This is important ahead of the FIFA World Cup 2026™, a tournament that represents a significant moment for the team and Football Australia and we are proud to have them join us once again on this journey.”M.J. Bale founder and chief executive Matt Jensen said: “We’re incredibly excited to be the Official Tailor of the CommBank Socceroos. We take enormous pleasure in dressing them for the world stage. They’ll wear our Churchill suit, made from 100% Australian Merino wool, the finest natural fibre this country produces.“To represent your country is the pinnacle, and we are honoured to play a role in helping the team present a unified, modern and distinctly Australian look throughout their journey. This partnership is a continuation of a relationship we are incredibly proud of, and we look forward to seeing the Socceroos represent Australia with pride.”The next steps are Football Australia and both partners rolling the programmes through upcoming camps and travel periods, while extending content and fan-facing activation linked to the teams’ international schedule.