FIFA sets Football Unites the World and No Racism messaging for World Cup 2026

FIFA will use FIFA World Cup 2026’s in-stadium media real estate to roll out a set of social impact campaigns across all 16 venues, positioning the tournament as a platform for unity, anti-racism, education, peace and physical activity.The governing body said campaign messaging will appear on giant screens and LED boards throughout the competition, backed by digital content and toolkits aimed at football bodies, grassroots clubs and schools.FIFA president Gianni Infantino said: “FIFA’s social impact campaigns will showcase the FIFA World Cup as a powerful celebration of unity, diversity and shared passion.“Through our Football Unites the World, No Racism and Be Active campaigns, FIFA is aiming to use football’s unique power to build bridges and convey a strong message to promote peace, education, anti-racism and a healthy lifestyle.“We invite the global football community to join us and champion these fundamental causes that transcend football and the FIFA World Cup.”Football Unites the World will remain FIFA’s flagship campaign, building on a platform launched at FIFA World Cup 2022 and centred on football as a unifying force that creates shared connection.Its World Cup 2026 execution splits into two sleeve-patch activations tied to tournament stages and designed for consistent broadcast visibility across matches.Unite for Peace will run during the group stage, with all 48 teams and match officials wearing the Unite for Peace sleeve patch, alongside references to initiatives including the FIFA Foundation Refugee Programme delivered with UNHCR.Unite for Education will feature during the round of 16, quarter-finals and semi-finals, with players wearing the Unite for Education sleeve patch and FIFA highlighting programmes such as the FIFA Global Citizen Education Fund and Football for Schools.No Racism will run across all 104 matches with the call to action “Listen, Stand Up, Show Up”, which FIFA said is intended to encourage fans to recognise lived experiences, oppose abuse when they see it, and act as allies.The campaign will also take a stronger educational focus through toolkits made available to FIFA Member Associations, grassroots clubs and schools, with the Players’ Voice Panel continuing in-person sessions and engagement activity during the tournament.Be Active will focus on youth participation and movement, with FIFA positioning it as a family-friendly activation supported by mascots Maple, Zayu and Clutch through a Be Active Workout and in-stadium dance cam moments.FIFA said it will also deliver Be Active training clinics in various locations, linking the programme to global public health guidance that children should achieve at least 60 minutes of daily exercise.The tournament begins on June 11, with FIFA also planning to bring back World Football Week on May 21–25 2026 as a build-up moment that encourages fans to organise Be Active events and football-themed group workouts.