Fanatics Markets launches official FIFA World Cup 2026 prediction hub in US
Fanatics Markets has launched an official FIFA World Cup 2026 prediction hub in the US with ADI Predictstreet, packaging regulated event contracts with tournament news and official player data in a bid to deepen in-app engagement during the competition.
Fanatics Markets has launched an official FIFA World Cup 2026 hub for US fans in partnership with ADI Predictstreet, FIFA’s Official Prediction Market Partner for the tournament.The co-branded World Cup Hub is designed to combine prediction markets with editorial and data features inside one experience, as Fanatics looks to turn the World Cup into a tentpole moment for its event-contracts product.The hub will offer expanded global football prediction markets alongside tournament news, official player data and additional in-app content, with Fanatics positioning the bundle as a more immersive way to follow matches in real time.Matt King, chief executive of Fanatics Betting and Gaming, said: “Fanatics has been building something unique; direct relationships with tens of millions of fans, across every team, every sport, every moment that matters to them.“When ADI Predictstreet was looking for a US partner, it was a natural conversation given the scale of our reach to fans. We are excited to bring that experience to Americans this summer. The World Cup Hub gives fans a more immersive way to follow the tournament in real time, combining content, data and prediction markets all in one experience.”Availability is initially limited to users in 23 US states and four territories, with access provided through the Fanatics Markets app and website.ADI Predictstreet chief executive Dimitrios Psarrakis positioned the US as a priority market given the tournament’s footprint and the longer-term brand opportunity around World Cup engagement.Psarrakis said: “As the Official Prediction Market Partner of FIFA World Cup 2026, we are thrilled to have a U.S. partner that fans already know and trust.“As the primary host country for the FIFA World Cup 2026, the U.S. is a strategically important market, and we greatly value the long-term opportunity this collaboration provides to strengthen the presence of the ADI Predictstreet brand in the region.”The launch highlights how prediction markets are moving closer to mainstream sports consumption, with operators building products that sit somewhere between sports media, interactive gaming and regulated derivatives.That positioning is commercially attractive because it creates repeatable engagement between matches, while also giving rights holders and platforms a new layer of inventory to package around major events without relying purely on live viewing.The timing is also notable given heightened scrutiny of ticketing, hospitality and fan access around the World Cup, with regulators and consumer bodies paying close attention to how tournament-related products are marketed in the build-up to kick-off.Fanatics has framed the hub as a content-plus-data experience rather than a standalone trading interface, indicating a strategy that treats prediction as a retention tool inside a broader football destination rather than a niche add-on for specialist users.The World Cup hub is live immediately, giving Fanatics and ADI Predictstreet a runway to scale usage and product familiarity ahead of the opening matchday window.