Everton Women adds Nestlé to commercial portfolio
Everton Women has signed a multi-year partnership with Nestlé Confectionery, combining sponsorship at Goodison Park with a supply agreement at the men’s team’s Hill Dickinson Stadium.
Everton Women has appointed Nestlé Confectionery as its official chocolate and grab bag sweet partner under a multi-year agreement that also makes the company an official supplier of Hill Dickinson Stadium.The deal is Everton Women’s second dedicated commercial partnership, following its agreement with catering equipment company GGM Gastro last year, with further women’s-team partnerships planned.Everton president of business operations Andrew Middleton said: “We are delighted to welcome Nestlé Confectionery as a partner of Everton Women and an Official Supplier of Hill Dickinson Stadium.“Like Everton, Nestlé’s brands have been part of family life for generations, making this a natural fit for our supporters and matchday experience. Together, we will create engaging moments across both venues and bring these iconic products closer to our audiences.“This partnership is another important step in Everton Women’s continued growth, and we look forward to working with Nestlé to bring it to life.”Nestlé will receive pitchside LED advertising and big-screen exposure at Goodison Park, alongside matchday activities and opportunities to promote its products through food kiosks and other sales points.Its range will also be available to supporters and visitors at Hill Dickinson Stadium, giving the agreement a retail presence across both of Everton’s grounds.Brands covered by the partnership include KitKat, Smarties, Rowntree’s, Aero, Lion, Yorkie, Milkybar and Quality Street.The structure combines a dedicated association with Everton Women and product distribution at the club’s new men’s stadium, providing Nestlé with both promotional rights and access to matchday customers.Everton Women’s move to Goodison Park has created additional commercial opportunities around the team, with the club presenting the stadium’s heritage and supporter audience as attractions for prospective partners.The Nestlé agreement adds another standalone sponsor to that programme as Everton develops a commercial portfolio specifically associated with its women’s side.Gail Stove, out-of-home confectionery lead for Nestlé UK and Ireland, said: “Nestlé Confectionery is excited to be an Official Partner of Everton Women and Official Supplier of Hill Dickinson Stadium.“We can’t wait to share our beloved brands with visitors at these brilliant venues.“Working collaboratively with Everton Football Club, we’ll bring the No.1 confectionery single within the leisure channel, KitKat 4 Finger, along with other iconic Nestlé Confectionery brands for everyone to enjoy.”The partners will announce further details of their matchday activities and supporter promotions in the coming months.