Everton line up CMC Markets as next shirt sponsor

Everton are in advanced discussions with CMC Markets over a new main kit sponsorship that would see the London-listed trading firm replace Stake on the front of the club’s shirts from next season.The arrangement has been reported as a £30m package, with financial terms not confirmed by either party and the final structure expected to depend on contract length and activation commitments.Everton’s current agreement with Stake is set to change as the Premier League’s front-of-shirt ban on gambling sponsors takes effect from the 2026–27 season, pushing clubs to re-shape their sponsorship portfolios.Stake is still expected to remain on Everton’s inventory via an alternative slot, with clubs increasingly using sleeve placements and other categories where gambling branding is still permitted.CMC Markets’ interest underlines how financial trading brands are positioning themselves to fill the category gap created by gambling’s retreat from front-of-shirt inventory, particularly among clubs outside the Premier League’s top commercial tier.The deal also lands as Everton reset their commercial strategy around the opening of their new stadium and a broader push to improve recurring revenues, with front-of-shirt sponsorship one of the most visible assets in the mix.From a brand perspective, CMC Markets would gain year-round exposure across domestic and international broadcast feeds, plus the ability to build B2B and client acquisition campaigns around matchday hospitality and digital activations.Everton would gain a partner in a sector that can typically support multi-channel marketing, performance-led campaigns and customer incentives, which can be easier to scale than some traditional consumer categories.If completed at the reported valuation, the agreement would also stand out in a market that has become more difficult for mid-table clubs as gambling exits one of the few categories willing to pay premium rates for shirt inventory.The next steps are confirmation of the agreement, including contract length and whether Stake’s presence moves to sleeves, plus any additional partners that follow as Everton re-sell inventory around the new season.