EBU lands FIFA Women’s World Cup 2027 rights across 18 European territories

The European Broadcasting Union has agreed a new media rights deal with FIFA for the 2027 FIFA Women’s World Cup, securing coverage across 18 territories on behalf of 19 EBU Members in a package designed to maximise free-to-air reach.The agreement covers television, radio and digital platforms, with the EBU saying at least one match per day will be shown on member channels across all territories and that every match will be broadcast live.Stefan-Eric Wildemann, head of football, basketball and digital acquisitions at EBU Sport, said: “Building on our long-standing partnership with FIFA, this agreement ensures that FIFA Women’s World Cup 2027 will be widely and easily accessible to fans across Europe.“A strong focus on women’s sport underpins everything we do at the EBU, and by putting visibility first, we are proud not only to continue our long-standing commitment, but to keep evolving our approach in growing audiences, strengthening storytelling, and building long-term value for women’s competitions as a central part of the sports landscape.”The broadcaster roster spans a mix of public service and free-to-air commercial operators, including members in Belgium, Czechia, Denmark, Finland, Hungary, Iceland, Malta, the Netherlands, Norway, Poland, Slovakia, Spain, Sweden, Switzerland and Ukraine.The EBU also said it will distribute comprehensive highlights across the tournament, supported by Eurovision News, extending the deal beyond live match windows into daily programming and digital clips that can drive incremental audiences.Commercially, the package underlines FIFA’s reliance on mass-reach distribution in key European markets to sustain women’s football’s audience growth curve, while giving EBU Members guaranteed premium content that can anchor ad sales, sponsorship integrations and streaming engagement.The acquisition builds on the EBU’s recent FIFA rights activity, following its deals for the men’s FIFA World Cup 2026 and FIFA World Cup 2030, and adds another tentpole property to its portfolio as competition for football rights intensifies across linear and digital buyers.EBU positioned the agreement as part of a wider strategy to expand women’s football visibility, pointing to its ongoing commitment to deliver at least one hour of dedicated women’s football content each week across its digital platforms and broadcaster network.Brazil will host the FIFA Women’s World Cup for the first time, with the tournament scheduled to run from June 24 to July 25, 2027, marking the first edition staged in South America and the second Women’s World Cup to feature 32 teams.