DAZN rides Spain’s World Cup wave into UEFA rights push
DAZN has acquired Spanish rights to the UEFA Nations League and Euro 2028 qualifiers, extending its national-team football portfolio after Spain’s World Cup triumph drove more than 38 million viewing hours on the platform.
DAZN has secured rights in Spain to the UEFA Nations League and UEFA Euro 2028 qualifiers, moving quickly to retain audiences generated by the national team’s World Cup victory.The package includes live and on-demand coverage of matches from the 2026-27 Nations League, alongside the full Euro 2028 qualifying campaign.DAZN will show Nations League fixtures involving teams from across Europe, while Spain’s matches will continue to be available free-to-air under the country’s protected-event arrangements.The platform will also carry every match from the Nations League Finals, including Spain’s fixtures should the world champions qualify for the four-team tournament in June 2027.The acquisition follows DAZN’s coverage of the 2026 FIFA World Cup in Spain, which generated more than 38 million hours of viewing across its service.Spain’s victory over Argentina in the final gave DAZN a major audience moment and created an opportunity to maintain engagement when international football resumes in September.The national team will face England, Croatia and Czechia in the top division of the Nations League, giving the platform a schedule built around several high-profile European fixtures.Spain’s opening match against England will provide an immediate rematch of the UEFA Euro 2024 final and will be the national team’s first competitive appearance since becoming world champions.DAZN’s wider rights package reduces its reliance on Spain fixtures alone by giving subscribers access to matches involving the leading national teams across all four Nations League divisions.The deal also adds continuity between the World Cup and Euro 2028, providing regular international windows across the next two seasons rather than relying on a single summer tournament.National-team football can generate large but concentrated audiences, making it useful for customer acquisition, brand awareness and short-term subscription growth.DAZN will seek to convert those tournament-driven users into longer-term customers by combining UEFA inventory with its domestic and international club football rights.The Euro 2028 qualifiers will begin after the conclusion of the Nations League and determine the teams taking part in the tournament across England, Scotland, Wales and the Republic of Ireland.Spain enter the cycle as reigning European and world champions, increasing the commercial value of rights connected to both their matches and the broader competitive field.DAZN’s acquisition ensures the platform will remain closely associated with international football in Spain until at least the Euro 2028 qualification cycle.