DAZN renews Faster Football broadcast deal for year two
DAZN has renewed its global distribution deal with Faster Football for a second year, keeping the 7-a-side tournament free-to-air worldwide as the property targets scale and sponsorship growth.
DAZN has renewed its global distribution partnership with Faster Football for a second year, extending free-to-air coverage of the tournament across its platform in more than 200 markets.The renewal gives the organiser continuity on reach and inventory as it sells sponsorship and participation around a fast-format product designed for streaming audiences and short-form highlights.Shay Segev, DAZN Group CEO, said: “Faster Football is a great example of how new, high-energy formats are reshaping the way fans experience sport. DAZN supports innovative competitions and giving them a truly global platform to grow. "By bringing Faster Football to fans free-to-air in more than 200 markets, we’re helping the tournament expand its audience and unlock new opportunities at scale, while delivering fast-paced, engaging football built for today’s digital-first fans.”The tournament will be streamed live and free on DAZN, with Faster Football positioning broad distribution as a growth lever rather than a paywalled rights strategy at this stage of its development.Faster Football is a 7-a-side competition that launched in 2025 under the Soccer7Series name and has been rebranded as it pushes towards a clearer global identity.This year’s edition will feature 95 matches across Men’s, Women’s and Masters competitions, providing DAZN with a compact schedule and repeatable content blocks suited to digital programming.Participating teams are set to include sides linked to clubs such as AC Milan, Borussia Dortmund, Leicester City, Queens Park Rangers, Corinthians and Sydney FC.The club roster gives the tournament recognisable IP and a ready-made fan reference point, even when the event sits outside formal league calendars and traditional competitive hierarchies.The deal is consistent with Dazn's portfolio approach that blends premium rights with emerging formats that can be distributed globally, monetised through sponsorship and used to broaden engagement on the platform.Free-to-air access also offers a lower-friction pathway for audience acquisition, particularly in markets where football consumption is driven by highlights and social discovery before converting to longer viewing sessions.The next commercial test will be whether Faster Football can translate DAZN’s global access into repeat audiences, partner renewals and a stronger pipeline of clubs and athletes as the format competes for attention in an increasingly fragmented football media market.