DAZN adds DSports Network for World Cup coverage in five Latin American markets

DAZN has agreed a partnership with DSports Network to bring full FIFA World Cup 2026 coverage to fans across Argentina, Chile, Colombia, Ecuador and Peru.The agreement gives DSports Network access to all 104 matches from the expanded tournament, strengthening DAZN’s regional distribution strategy as FIFA’s flagship event moves to a 48-team format.DSports Network will carry the tournament through its pay TV channels and DGO streaming service, adding a familiar local sports platform to DAZN’s wider World Cup ecosystem in Latin America.The partnership is commercially relevant because it gives DAZN another route to scale audience reach in markets where pay TV, streaming and bundled sports offers continue to sit alongside free-to-air viewing habits.Shay Segev, DAZN Group chief executive, commented: “We are thrilled to partner with DSports to bring the FIFA World Cup 2026 to fans across Latin America. This partnership reflects our commitment to making the biggest sporting events accessible to as many fans as possible, wherever they are.”The 2026 World Cup will be staged across Canada, Mexico and the United States from June 11 to July 19, creating a heavy volume of live match inventory across time zones that are favourable for audiences in much of Latin America.DSports’ involvement gives local advertisers and sponsors a clearer broadcast environment around the tournament, with match programming, highlights and shoulder content expected to support campaign planning across the competition window.The deal also fits DAZN’s broader World Cup strategy, which has centred on combining direct distribution with local partners that already have strong consumer relationships and established sports audiences.The rights package is particularly valuable in Argentina, Colombia, Ecuador, Peru and Chile, where national team participation and regional football culture can drive strong tournament consumption even when local teams are not playing.