Como 1907 partner with EA SPORTS FC to grow gaming strategy

Como 1907 have announced a new partnership with EA SPORTS FC, with the deal facilitated through European Football Clubs’ agreement with the publisher.The club said the collaboration will “create new ways” for supporters to experience Como 1907 through EA SPORTS FC, linking the initiative to its wider shift towards entertainment and culture-led engagement.Ryan Shelton, Como 1907 chief revenue officer, said: “Football fandom today lives across far more than ninety minutes, and video games are a huge part of that.”Shelton said the partnership gives the club “a powerful way to meet supporters where they already are”, adding that it also helped inspire Como Gaming Club, a fan platform launched earlier this season.James Taylor, EA SPORTS FC director of football partnerships, said: “Together with European Football Clubs, this partnership reflects the growing role video games play in fan culture and offers new opportunities for supporters to engage with Como 1907 through EA SPORTS FC.”Commercial terms were not disclosed, and neither party detailed specific activations, rights packages or timeframes.The agreement reinforces a broader trend of clubs treating gaming as a core channel for reaching younger audiences, building global awareness, and creating sponsor-ready inventory beyond matchday.For Como 1907, the tie-up also supports the positioning of Como Gaming Club as a community and content layer that can sit alongside the club’s match, retail and media operations.European Football Clubs’ role in facilitating the partnership underlines how collective deals are increasingly used to help mid-sized clubs access global platforms and standardised rights frameworks without negotiating individually.The next stage for Como 1907 will be translating the partnership into measurable outputs, including audience growth, new content formats and commercial packaging that can be sold to existing and prospective partners.