Chelsea sign Moët Hennessy as official champagne supplier

Chelsea have agreed a multi-year partnership with Moët Hennessy UK that makes the group the club’s Official Champagne Supplier for the men’s team.The agreement is designed to enhance matchday and event hospitality at Stamford Bridge, adding premium beverage inventory that can lift per-cap spend across suites and lounges.The partnership brings Moët & Chandon and Dom Pérignon into the club’s hospitality mix as Chelsea continues to push “world-class” food and beverage experiences as part of the wider fan journey.Oliver Boden, partnership sales director for Chelsea, said: “We are delighted to welcome Moët Hennessy to our family of partners and suppliers. Working with such a prestigious brand portfolio reinforces our commitment to creating the very best experiences for fans on matchdays and at events throughout the year at Stamford Bridge.”Moët Hennessy is the wines and spirits division of LVMH and is positioning the deal around celebration, access and premium experiences tied to elite sport.Julie Nollet, managing director of Moët Hennessy UK, said: “Moët Hennessy is proud to partner with Chelsea Football Club, an institution defined by excellence, ambition and global reach. Our Maisons have long been associated with celebration at the highest level of sport, and we are excited to bring our portfolio to Stamford Bridge.”Chelsea said Moët & Chandon will be available throughout the stadium, with by-the-glass offerings across hospitality lounges, widening the product footprint beyond top-tier areas.The club also linked the arrangement to year-round activations, suggesting the partnership will extend into non-matchday events and other commercial occasions hosted at Stamford Bridge.From a business perspective, champagne supply deals can be a high-margin lever when they are integrated into premium seating, corporate entertaining and experiential packages, rather than treated purely as a pouring rights agreement.The partnership also gives Moët Hennessy a platform inside one of the Premier League’s most internationally recognised clubs, with a hospitality environment that supports sampling, brand storytelling and B2B relationship-building.Chelsea’s emphasis on product availability across lounges signals an intent to make the partnership visible to a broader range of premium customers, supporting repeat purchase and higher spend-per-head.The next steps are the roll-out of Moët Hennessy’s portfolio across Stamford Bridge hospitality and the scheduling of co-branded activations tied to men’s matchdays and key club events.