Chelsea FC Women elevate Constant Contact to principal partner

Chelsea FC Women have expanded their relationship with Constant Contact, naming the digital marketing platform a Principal Partner and the team’s Official Training Kit Partner for the 2026–27 season.Constant Contact branding will appear across women’s players’ and staff training kits, matchday warm-up tops and travel apparel, giving the partner a step up in visibility and season-long content access.Giulia Mazzia, commercial director for Chelsea FC Women, said: “When we started working with Constant Contact in 2025, we knew the partnership was going to grow into something special. The team there are deeply committed to not only championing women but also steadfastly committed to putting resources in place to build long-term tangible change.“To grow our relationship by welcoming Constant Contact as our Official Training Kit Partner means we commit to each other again to raise the bar, provide the visibility to help break down barriers and unlock potential. All values we hold close to our hearts here at Chelsea FC Women.”The partnership began in January 2025, when Constant Contact joined as an official partner tied to women’s-only inventory, aligning the club with a brand that sells marketing tools to small businesses and non-profits.Chelsea and Constant Contact have positioned the relationship around shared themes of resilience, inclusivity and growth, moving beyond brand exposure into programming that can demonstrate real-world impact.A recent example is The Growth Locker, a free online platform launched by the two organisations to support female-owned start-ups with practical resources, insight and stories from business leaders.The expanded agreement also links to Chelsea’s international strategy, with Constant Contact announced as the presenting partner for the club’s pre-season tour in August to Australia and New Zealand.That tour activation is designed to blend fan engagement with direct outreach to entrepreneurs and local business communities, giving Constant Contact a route to customer acquisition while Chelsea grows audience relevance in priority territories.Berit Block, head of international marketing at Constant Contact, said: “Extending our partnership with Chelsea FC Women to Principal Partner marks a genuine milestone for us. "We’ve built this partnership on shared values, backing the people who back themselves, whether that’s a player pushing for the top or a small business owner building something from scratch. That’s exactly what Constant Contact exists to do, and this is us doubling down on that commitment.”From Chelsea’s perspective, the move reinforces a sponsorship model increasingly common in women’s football, where brands buy into the category’s growth narrative and attach to programmes that create measurable community outcomes.The club said the 2026–27 training kit will be revealed in early July, with Constant Contact set to become the lead brand on the training range as Chelsea formalise the next stage of the partnership.