CBF lands record R$4bn rights cycle as Copa do Brasil value jumps 80%

The Brazilian Football Confederation has completed the largest media rights negotiation in Brazilian football history, securing more than R$4bn for the Copa do Brasil and Supercopa Rei across a new multi-year cycle.Grupo Globo, Amazon and a third broadcaster have acquired Copa do Brasil rights from 2027 to 2030, while the package also includes the Supercopa Rei from 2028 to 2031.The value represents an increase of more than 80% on the previous cycle and gives the CBF a significantly larger central commercial platform around one of Brazil’s most important domestic competitions.CBF president Samir Xaud said: “This is a historic moment for the Copa do Brasil and Brazilian football. We are building a new cycle for a competition that represents the scale and diversity of our football.“This negotiation increases the value, visibility and reach of the Copa do Brasil. Above all, it creates new possibilities for more Brazilians to follow their clubs, regardless of where they are.”The CBF structured the tender across four rights packages, increasing distribution flexibility and expanding the number of matches available on free-to-air television.CBF executive director of management Helder Melillo said: “The big change is in distribution. We structured this negotiation into four rights packages, seeking to expand the distribution possibilities of the Copa do Brasil.“The most important result is that this new model significantly increases the competition’s presence on free-to-air television. We will practically double the number of free-to-air broadcasts.”The federation will also create more broadcast windows, reduce fixture congestion and limit overlapping kick-offs, with the aim of increasing audience concentration and commercial value around individual matches.From 2027, CBF TV will produce the world feed for every Copa do Brasil fixture and distribute a single signal to rights holders, bringing the competition closer to the production model used by CONMEBOL, UEFA and FIFA.That change will also give the CBF greater control over commercial integrations within broadcasts, creating new inventory for sponsors and potentially adding another revenue stream alongside traditional rights fees.The competition itself has also been expanded, with the number of participating clubs rising from 92 to 128 by 2027 and the fixture count increasing to 157 matches.A single-match final, introduced in 2026, has also become part of the CBF’s wider strategy to increase the tournament’s sporting, tourism and commercial appeal while creating a stronger premium event at the end of the domestic season.