Canva makes football debut with Como creative partnership

Como 1907 have signed Canva as their official creative partner for the 2026-27 season, giving the visual communication platform its first football club partnership anywhere in the world.The agreement will give supporters access to hundreds of official Como templates on Canva from September 13, with fans able to personalise designs, order printed products and have them delivered directly to their homes.Canva Italy country launcher Valentino Magliaro said: “Being Como 1907's Official Creative Partner is a huge moment of pride for us. It's the first partnership of its kind between Canva and a football club anywhere in the world, and we're thrilled it started in Italy, with the club that represents international innovation in branding and creativity more than any other.“Bringing the Print Shop to the stadium, and mirroring that experience online for fans everywhere, means pushing the boundaries of fan engagement and innovating together in how the team connects with its supporters.”The partnership will also introduce a permanent Canva Print Shop at Stadio Giuseppe Sinigaglia, allowing hospitality guests to create and personalise merchandise before and during matches.The activation connects digital personalisation with the physical matchday experience, giving Como a new way to turn supporter creativity into a club-controlled engagement and retail proposition.Como chief business officer Ryan Shelton said: “Great partnerships should create something new for supporters, and that’s exactly what Canva brings to Como.“Together, we’re giving fans around the world new ways to express their connection to the club, while bringing creativity directly into the matchday experience at the Sinigaglia.”The agreement fits Como’s wider strategy of developing the club beyond conventional football revenues, with the ownership group building interests across retail, hospitality, media and tourism alongside the Serie A operation.Canva, meanwhile, gains a first football test case for combining its design, print and personalisation tools with a club environment, potentially creating a model that could be replicated with other sports properties.The partnership will run throughout the 2026-27 season, with the first supporter-facing activations scheduled to launch alongside Como’s opening home fixture on September 13.