Brazil and Gamefam launch Seleção event in FIFA Super Soccer on Roblox
Brazil’s football federation has launched a limited-time Brazil men’s national team event inside FIFA Super Soccer on Roblox as it targets Gen Z and Gen Alpha engagement ahead of the FIFA World Cup 2026.
Brazil Soccer, the commercial and marketing operation of the Brazilian Football Confederation, has partnered with Gamefam to launch a national team spotlight event inside FIFA Super Soccer on Roblox, turning kit and roster moments into a playable fan activation ahead of the FIFA World Cup 2026.The activation is built to reach younger audiences on a platform where they spend significant time, while giving the Seleção a year-round digital touchpoint that sits alongside traditional broadcast and social distribution.Felipe Feijó, Head of e-Sports at CBF, said: “Roblox is where the next generation of football fans are spending their time, and the CBF must lead the charge entertaining them in that environment. The passion for the Seleção extends far beyond the pitch – it lives in music, fashion, film, and now gaming on Roblox. "Through immersive engagement in FIFA Super Soccer, we believe our energy and identity will spark global support for our team ahead of FIFA World Cup 2026.”The event allows users to play as Brazil in the team’s newly unveiled Nike FIFA World Cup 2026 kit, inside a Brazil-themed stadium environment, with the federation’s mascot Canarinho guiding players through a limited-time quest.Challenges are designed around simple gameplay objectives such as scoring goals, creating assists and completing matches, with an exclusive in-game reward tied to completion: a Brazil goal celebration featuring a cinematic crest and confetti effect.Gamefam chief executive Ricardo Briceno said: “Brazil is one of the most passionate soccer nations in the world and also one of the most engaged communities on Roblox. Bringing the Brazil Men’s National Team into FIFA Super Soccer creates an authentic way for millions of young fans to connect with one of the most iconic teams in sports.“From the official Nike kits to Canarinho and the custom stadium experience, this partnership transforms Brazilian football fandom into something players can actively experience every day.”FIFA Super Soccer has become a significant youth football destination on Roblox, with Gamefam and partners pointing to scale metrics including an all-time high of 60,000 concurrent players, more than 1.1 billion lifetime gameplay sessions and an average of 1.5 million daily gameplay sessions.Brazil’s spotlight runs from May 15 to May 22, but the official kit will remain available in-game before, during and after the FIFA World Cup 2026, extending the commercial value beyond the event window.The partnership signals a wider playbook for federations and rights holders: use virtual experiences to turn one-way announcements into interactive participation, keep fans engaged between international windows and create additional brand inventory around kits, mascots and identity assets in controlled environments.