BBC Sport commissions Goal Click World Cup fan series

BBC Sport has appointed Goal Click to produce a short-form video series following supporters during the 2026 FIFA World Cup, adding fan-generated storytelling to its digital tournament coverage.The series will feature 10 supporters from countries including Haiti, Panama, Mexico and Brazil, with content captured both at the tournament and in fans’ home markets.Goal Click founder and chief executive Matthew Barrett said: “Goal Click exists to build a deeper understanding of people and cultures through storytelling in sport, and there is no better global event to live this vision than a World Cup with more nations than ever before.“It is a genuine privilege to be trusted by BBC Sport and see our unique storytelling lens play a part in their World Cup coverage.”The films will focus on supporters’ journeys, rituals, celebrations and matchday experiences, presenting the tournament through footage and commentary created from their perspective.Content will be distributed through the BBC Sport app, website and social channels, including Instagram and TikTok, throughout the competition.The commission gives the BBC additional material designed specifically for mobile and social viewing rather than adapting conventional television output for digital platforms.It also supports the broadcaster’s effort to reach younger and more internationally engaged audiences around an expanded 48-team tournament staged across Canada, Mexico and the United States.Goal Click works with a global network of contributors who document sport and fan culture through photography, video and written storytelling.The company has operated across more than 150 countries and published more than 700 stories since launching in 2014.Barrett said: “This collaboration is testament to our vast community of storytellers and our unique method, rooted in first-person perspectives and sustainable production.“Together, Goal Click and BBC Sport are helping bring the FIFA World Cup to life through first-person perspectives, hearing the voices and sounds, and seeing fans’ real tournament experiences through their eyes.”The format also gives the BBC a lower-cost and more flexible way to gather content across a tournament spread over 16 host cities and three countries.Fan-shot films can provide access to homes, neighbourhoods and supporter gatherings that would be difficult to cover consistently with traditional production crews.The commission forms part of the BBC’s wider World Cup strategy, which combines free-to-air match coverage with social video, on-demand programming and content developed for individual platforms.Goal Click’s series will continue across the tournament, giving BBC Sport a stream of material tied to supporter stories rather than solely to match results and studio analysis.