Barcelona extend WhiteBIT crypto deal until 2030

FC Barcelona have renewed their agreement with WhiteBIT for a further five years, keeping the company as the club’s Official Cryptocurrency Exchange Partner until 2030.The extension maintains WhiteBIT’s rights across FC Barcelona’s men’s first team, women’s team and basketball team, plus the Barça Innovation Hub.The club said the partnership, which began in 2022, is intended to develop new initiatives around fan engagement, digital education and interactive experiences aimed at making crypto tools more accessible to a mass audience.Manel del Río, managing director at FC Barcelona, said: “Continuing to count on WhiteBIT as a partner over the next five years reinforces FC Barcelona’s commitment to strategic alliances with globally leading companies. This renewal highlights the strength and appeal of our brand, as well as our ability to connect with innovative sectors. In this case, the cryptocurrency sector, a growing field with significant strategic potential for the coming years.”WhiteBIT positions the deal as part of a wider push to normalise crypto use by linking products and education to high-reach sports properties.Volodymyr Nosov, president and founder of W Group, which includes WhiteBIT, said: “Our mission is to support the mass adoption of crypto by bringing technology to everyone, everywhere. Together with Barça, we are taking crypto beyond the industry and into everyday life, creating experiences that millions of fans can actually use. This is how adoption happens.”Commercially, the renewal gives Barcelona a long-term partner in a category that has been volatile across sport, with several clubs and rights holders reassessing exposure to crypto brands, payment models and regulatory risk.Keeping the relationship in place until 2030 also provides continuity in Barcelona’s global partner portfolio at a time when top clubs are competing to monetise fan bases via digital products, data-led activations and direct-to-consumer platforms.