Avia partners with Argentina FA for World Cup mobile game activations
Avia has signed the Argentine Football Association as a regional sponsor to build FIFA World Cup-themed activations across its mobile games portfolio.
Skill-based mobile games publisher Avia has struck a regional sponsorship agreement with the Argentine Football Association to run FIFA World Cup-themed content and competitions across multiple titles, adding another digital engagement channel to Argentina’s commercial partner mix.The activation will roll out this month across Avia games including Solitaire Clash, 8 Ball Strike, Bingo Tour and Pocket 7 Games, with in-game theming, limited-time events and influencer-led competitions designed to track the tournament narrative.Vickie Chen, Avia chief executive, said: “We are excited to partner with the AFA to amplify its World Cup presence and help our players create their own winning moments in their favourite games.“Our mission is to create experiences that expand on major cultural moments, and we can’t wait for players to make memories within this new collaboration.”Leandro Petersen, the Argentine Football Association’s chief commercial and marketing officer, said: “We are thrilled to welcome Avia to the AFA's family of commercial partners.“Avia’s support is invaluable and we are grateful to partner with them to create a memorable celebration for AFA fans during this important World Cup moment.”In 8 Ball Strike, Avia will re-skin tables and balls with football-themed visuals, including cues styled around Argentina players such as Lionel Messi, Enzo Fernández and Emiliano Martínez.Solitaire Clash will run an “Argentina Collaboration” season that includes a Club Clash competition starting June 15, with players joining influencer-led teams and earning points through gameplay and in-app activity.Avia said the winning Club Clash team will be announced in mid-July, aligning the mechanic with the closing stages of the tournament window.The deal is also built around collectability, with Avia planning new card album sets themed around football matches, stadium moments and summer content, giving the publisher repeatable reasons for players to return during the competition period.Avia is positioning the partnership as a brand engagement play inside high-frequency mobile usage, citing 2m+ monthly active users for Solitaire Clash and 400,000+ for 8 Ball Strike.The agreement reflects a broader rights-holder strategy of treating mobile games as an extension of fan development and sponsor inventory, offering interactive formats that sit alongside broadcast and social media rather than competing with them.