Arsenal name Saint Lucia official destination partner
Arsenal have signed Saint Lucia as their official destination partner in a multi-year agreement designed to increase tourism demand and extend the club’s commercial reach in the Caribbean.
Arsenal have agreed a multi-year global partnership with the Saint Lucia Tourism Authority, giving the Caribbean island access to the club’s international audience as it seeks to increase visitor arrivals and tourism revenue.The agreement will begin at the start of the 2026–27 season and cover Arsenal’s men’s and women’s first teams. Financial terms were not disclosed.Arsenal chief commercial officer Juliet Slot said: “We’re delighted to partner with Saint Lucia, a world-renowned destination with a rich history and culture, that share our values of community and an always forward mindset.“We want every Gooner, whether they’re in Islington or Saint Lucia, whether they’ve been supporting us for fifty years or five, to feel and see themselves in our club. This is an exciting partnership that gives us this opportunity and will help fuel our ambitions of growth and success.”Saint Lucia will receive branding at Emirates Stadium during Premier League, Women’s Super League and cup matches, alongside visibility across Arsenal’s digital platforms and communications channels.The partners will also develop joint marketing campaigns, international promotions and supporter engagement programmes. Activity will support Saint Lucia’s “Let Her Inspire You” tourism campaign across both first teams.The UK is one of Saint Lucia’s leading tourism markets, making Arsenal’s domestic profile and global supporter network central to the authority’s strategy. The deal is intended to convert greater destination awareness into visitor growth and wider economic benefits for the island.Saint Lucia’s tourism minister Dr Ernest Hilaire said: “We are entering an exciting term as Arsenal’s Official Destination Partner, aligning with a club that has a loyal, global supporter base.“This partnership is grounded in shared values of social responsibility, resilience and sustainability, reflected in both Arsenal’s work with its supporters and community, and our commitment to our people. We look forward to showcasing Saint Lucia’s vibrant culture, dynamic events calendar and natural beauty to Arsenal supporters worldwide.”The agreement also includes plans for an Arsenal Academy Hub in Saint Lucia, providing mentorship and development pathways for young players.Saint Lucia has previously used partnerships with the New York Yankees, Toronto Raptors, Toronto Maple Leafs and Brooklyn Nets to support its international marketing. Its Arsenal agreement expands that sports-led tourism strategy into global football from the 2026–27 season.