Arsenal commercial chief Juliet Slot to step down after revenue growth
Arsenal chief commercial officer Juliet Slot is set to leave the club after overseeing one of the most commercially successful periods in its recent history, creating a key executive vacancy as the Gunners continue to expand their global business.
Arsenal chief commercial officer Juliet Slot is set to step down from her role, ending a tenure in which she helped drive the club's commercial growth across sponsorship, fan engagement and women's football.Slot joined Arsenal in December 2021 after serving as chief commercial officer at Ascot Racecourse and has led the club's commercial, marketing, ticketing, hospitality, retail, licensing and digital operations.During her time at Arsenal, the club secured a series of high-profile partnerships, including renewed agreements with Emirates, Adidas and Visit Rwanda, while also expanding relationships with brands such as Deel, NTT DATA and TCL.She also played a central role in Arsenal's commercial strategy around the women's team, helping transform Arsenal Women into one of the strongest commercial properties in the global women's game.Slot has frequently argued that sustained investment in women's football delivers long-term commercial returns.She said at UEFA's Business Case for Women's Football conference: "We're spending seven figures on our marketing of women's football, but we are making so much more money than we ever did, which we are investing in the experience of the supporters."For me, you can't invest a little, you have to invest a lot. But you will get your returns – you just have to invest with patience."Under her leadership, Arsenal also expanded their direct-to-consumer strategy, increased global fan engagement and developed new digital and retail initiatives aimed at diversifying revenue beyond traditional matchday income.Slot has been a prominent advocate of using supporter data, technology and personalised content to strengthen relationships with Arsenal's global fanbase while maintaining an emphasis on authenticity.She recently said: "Serving your fanbase is better than trying to sell them."Her departure comes during another active commercial period for Arsenal, with the club recently confirming Deel as their new sleeve partner from the 2026/27 season and continuing to strengthen one of the Premier League's most valuable sponsorship portfolios.Arsenal have not yet announced a successor or confirmed when Slot will officially leave the club.