Alyssa Mitchell takes majority stake in Calgary Wild FC

Calgary Wild FC has brought in new capital and leadership after entrepreneur Alyssa Mitchell acquired a 41% stake to become the club’s majority owner and largest independent investor.The investment reinforces Calgary Wild FC’s multi-investor ownership structure and puts additional focus on governance and commercial execution as the Northern Super League continues to establish itself in Canada’s women’s football market.Mitchell said: “Women’s sports are one of the most exciting and underappreciated growth opportunities in the world right now. Calgary Wild FC represents everything I believe in – opportunity, resilience, ambition, and community. "I’m proud to support this powerful sport movement with a club that is not only building a competitive team on the pitch but also wants to be a vehicle for positive social change and elevate a generation of female leaders off it.”Calgary Wild FC said Mitchell, an American-based entrepreneur with family roots in Winnipeg, will also act as their director at Northern Super League meetings.Chair and founder Deanna Zumwalt said: “She brings an exceptional combination of global business perspective and marketing expertise with a deep passion for sport to our community. Just as importantly, she adds another strong female leader to our ownership group, along with a valuable perspective that will help shape our club’s future.”Zumwalt also positioned the structure as a deliberate alternative to a single-benefactor model, saying: “This model is not about one deep-pocketed owner, but a group of business and sport leaders contributing what they can to make our community stronger by giving young women the opportunity to soar as leaders on and off the pitch.”Calgary Wild FC said Mitchell’s entry increases the proportion of female-led capital in the club from 56% to 76%, a statistic the organisation is using to differentiate its investment narrative in a crowded women’s sport marketplace.Mitchell joins an ownership group of 36 investors that includes co-founder and chief executive Lara Murphy, investment collective The51 and a growing cohort of athlete investors, underlining a governance approach built around distributed capital and local stakeholder engagement.The club described Mitchell’s background as combining entrepreneurship and brand work, including founding sustainable luxury streetwear label DDAM in 2020 and experience in strategic operations and brand roles across consumer businesses.On the pitch, Calgary Wild FC are still building traction in the league’s early years, finishing their first season with a 9–14–2 record and averaging just under 4,000 fans per match in 2025.They have opened the current campaign with two losses, putting added emphasis on stabilising sporting performance while converting early awareness into repeatable revenue across tickets, partnerships and community programmes.The transaction is another sign of increasing investor interest in women’s football properties, where differentiated governance, credible leadership and a clear commercial plan are becoming as important as results when attracting sponsors and long-term capital.