Agnelli Benetton and Chiellini launch Gamma Waves sports investment platform

Andrea Agnelli has launched Gamma Waves, a new sports-focused investment business aiming to link minority investments in sports intellectual property with stakes in growth-stage sports technology companies.Gamma Waves is based in Amsterdam and is positioned as a permanent-capital model, with the founders arguing that ownership stability and operational involvement can accelerate the adoption of sports tech alongside established sports properties.Agnelli said: “Sport is one of the few things that people truly feel, but the way people experience it is dramatically changing. Tomorrow’s game is unconventional and it needs an unconventional approach. Our ambition is to drive innovation while honouring the legacy and cultural significance of sport. In doing so, we aim to create a virtuous cycle of value across both.”The company said it will look at “Sport IP” opportunities across multiple sports, and invest in technology products tied to fan engagement, performance, data analytics, AI-driven content production and connected athlete ecosystems.The founders said Gamma Waves will take minority stakes in competitions, clubs, teams, athletes and emerging formats, alongside selective investments in sports-tech businesses where adoption is already accelerating.The strategy is designed to use rights-holder access and distribution as a lever, helping portfolio technology businesses scale faster than they would as standalone vendors.Gamma Waves has appointed Kyang Yung as chief investment officer, with the company describing decision-making as disciplined and long-horizon, with governance and scaling expertise applied to assets that sit at the centre of global culture.Yung said: “Gamma Waves brings together owners, operators and athletes around the same table, which is powerful and rare. As a tech-minded growth investor, I see a unique opportunity to apply disciplined capital allocation, governance and scaling expertise to assets that sit at the very heart of global culture.”The launch also marks Agnelli’s most visible return to sport since leaving Juventus in 2022 after a 12-year presidency that delivered sustained domestic success and a broader push to reshape European club football’s commercial model.Rocco Benetton brings experience from elite motorsport ownership and operations, while Chiellini adds athlete credibility and recent leadership exposure inside top-tier football structures.The firm said its next phase will focus on forming long-term partnerships with franchises and competition operators, investing in companies that improve how sport is measured and experienced, and building an operating platform that supports partners without diluting authenticity.Funding targets indicate an institutional-style build, with the founders seeking to reach a larger pool of committed capital and deploy it gradually across a concentrated set of investments rather than high-volume deal flow.The commercial bet is that rights holders and athletes will increasingly look for partners who can provide capital plus execution, particularly as media consumption becomes more personalised and tech-enabled, and as leagues search for new revenue lines beyond traditional broadcast cycles.