Adidas linked with Serie A match-ball deal
Adidas is reportedly set to replace Puma as Serie A’s official match-ball supplier from 2027/28, expanding its presence in Italian football beyond national-team and club partnerships.
Serie A is reportedly preparing to appoint Adidas as its official match-ball supplier from the 2027/28 season, bringing Puma’s five-year partnership with the Italian league to an end.The proposed switch would give Adidas exposure at every top-flight fixture, adding a league-wide agreement to its existing relationships with the Italian Football Federation, Juventus and Roma.The prospective deal was first reported by football equipment website Footy Headlines, with no formal announcement from Serie A or Adidas establishing the agreement’s terms.Puma became the league’s official supplier in summer 2022, replacing Nike, and would complete its fifth season in the role at the end of the current 2026/27 campaign if the reported transition proceeds.The incumbent’s match-ball programme extends beyond Serie A to other competitions organised by the league, including the Coppa Italia, Supercoppa Italiana and Primavera 1 youth championship.The precise scope of any Adidas agreement remains to be confirmed, including whether those competitions would be included alongside the top division.For Adidas, a Serie A contract would broaden a portfolio that already covers several prominent properties in the Italian game.Its technical partnership with the FIGC began in 2023, providing kit for Italy’s national teams, while its club agreements give it a presence through Juventus and Roma.A match-ball partnership offers a different form of visibility, placing the supplier’s product at the centre of fixtures regardless of which manufacturers supply the competing teams’ shirts.That would extend Adidas’s association with Italian football across the full league schedule, rather than limiting its exposure to selected clubs or international matches.The reported handover would also mark another change in Serie A’s equipment partnerships following Puma’s arrival four years ago.Puma’s current programme includes the Stellar Nitro Ultimate ball unveiled in May 2026, which features across the league’s competitions.A summer 2027 transition would give Adidas time to introduce a Serie A-specific ball before the following campaign, although no product launch or design has been announced.The report concerns the league’s match-ball supply arrangement, with individual clubs continuing to negotiate their own kit partnerships separately.Confirmation of the supplier, contract duration and competition coverage would establish how far the proposed agreement expands Adidas’s role in the Italian market.Until then, the change remains a reported move for the next rights cycle, with Puma continuing as the supplier for the current season.