Adelaide United signs Lendux women’s shirt sponsorship

Adelaide United have secured Australian asset finance brand Lendux as the major sponsor of their A-League Women’s programme, adding a two-year commercial commitment to support the club’s investment in women’s football.Announced on October 9, the agreement places Lendux on the front of the women’s home and away playing shirts, giving the newly established South Australian business a prominent position within the team’s commercial portfolio.Adelaide United chief executive Nathan Kosmina said: “We’re thrilled to welcome Lendux to Adelaide United and to have their support behind our A-League Women’s program.“Partnerships like this are critical to our investment in the women’s game. They help us continue building an environment where our players and staff have the support to develop, perform and represent our Club with pride.“A two-year commitment gives us valuable continuity as we build for the future. We’re pleased to have Lendux joining us on that journey and look forward to growing the partnership over the coming seasons.”The sponsorship links the club’s women’s programme with a locally based company offering finance to individuals and businesses, with Lendux providing access to a network of more than 40 lenders.Its services cover vehicle, boat and caravan finance alongside personal and business loans, positioning the company across both consumer and commercial markets.The front-of-shirt placement gives Lendux visibility through Adelaide United’s participation in the A-League Women, with the branding appearing on both principal playing kits throughout the partnership.The agreement also provides the club with a defined commercial relationship across two years, which Kosmina identified as valuable continuity while Adelaide develops the environment supporting its players and staff.That emphasis places the sponsorship within the club’s broader investment in its women’s operation, connecting the commercial agreement with the resources needed to sustain the programme.Lendux’s arrival as major sponsor establishes a relationship between two organisations with a South Australian base, while the team’s participation in a national competition offers the finance company exposure beyond its home market.Adelaide’s announcement centres on the shirt rights and support for the women’s programme, with the partnership set to develop over the coming seasons.The deal gives Lendux a platform to build recognition as a new financial services business and provides Adelaide with a committed sponsor for one of the most visible assets in its women’s football portfolio.Kosmina’s comments underline the role of sponsorship in maintaining investment across the programme, with the two-year term giving both parties time to build the relationship beyond its initial launch.