AC Milan brings FPG into sport with first sponsorship move

AC Milan have signed FPG Fortune Prime Global as a Premium Partner and Official Online Trading Partner, giving the financial broker its first sponsorship relationship with a sports property.The partnership gives FPG access to Milan’s international commercial platform as the company seeks to increase its profile across more than 30 markets.AC Milan chief revenue officer Maikel Oettle said: “FPG’s decision to make its first move into the world of sport alongside us is a testament to the strength and international appeal of our Club.”The agreement brings another financial-services company into Milan’s sponsorship portfolio while giving FPG a global football property through which to build brand awareness.FPG operates as an online trading broker serving customers across multiple international markets. Milan offer the company access to a large global supporter base and a commercial platform extending beyond Italy, giving the partnership relevance across several of FPG’s operating territories.The club say their worldwide fan community exceeds 600m, providing FPG with an established audience as it enters sports marketing for the first time.The partnership also gives Milan another internationally focused commercial partner at a time when major European clubs are increasingly targeting sponsors seeking customer acquisition across multiple markets rather than purely domestic exposure.Financial terms and the duration of the agreement were not disclosed.FPG has also not announced any previous sports sponsorships, making Milan the company’s first entry into the sector.The agreement places FPG alongside Milan’s wider portfolio of global commercial partners and provides the broker with official association rights around one of European football’s most recognised clubs.Its launch marks FPG’s first use of sports sponsorship as a marketing platform, with AC Milan serving as the company’s entry point into football.